Verdwenen Merken: de vooruitstrevende dochter van de Rabobank

Delen op twitter Delen op facebook

Wekelijks haken Robbert van Loon en Richard Otto in op de actualiteit aan de hand van een Verdwenen Merk. Deze week: Bizner.


‘Er is veel te doen rondom onze boerenbankentrots. Zo ongeveer het hele reclamevlak viel over haar reclamepitch, of competitie, heen. Het resultaat ervan wordt dan ook met cynisme en wisselende reacties ontvangen. Vooruitstrevend is de bank echter wel. Net als haar dochter die 10 jaar geleden het licht zag…’ 

De Rabobank opende in 2007, in het jaar dat de eerste iPhone op de markt kwam, al een unieke online bank voor MKB’ers. Bizner was geboren. Het bleek een succes en werd geroemd om de eenvoud.

Meer weten over branding? Bekijk onze gerelateerde merkopleidingen.


Onnodige administratieve rompslomp werd vermeden en een startende ondernemer kon zonder enig ondernemingsplan gemakkelijk een lening van 50.000 euro krijgen. Tot de crisis toesloeg…

Kredieten werden niet meer zo makkelijk verstrekt en zowel bij de bank als de consument groeit de behoefte om “elkaar in de ogen te kunnen kijken bij het beoordelen van een kredietaanvraag”.

Daarnaast vindt de Rabobank haar dochter Bizner minder noodzakelijk worden aangezien financiële zaken ook prima via de site van de Rabobank geregeld kunnen worden. Bizner verliest hierdoor aan waarde en de winstgevendheid komt onder druk te staan. In november 2011 heeft Bizner de activiteiten als internetbank voor ondernemers gestopt en worden klanten bij de Rabobank zelf ondergebracht. De website is het laatste visitekaartje dat ons aan deze bevalling herinnert.


 Auteur: Robbert van Loon.

Lees meer over branding of ga naar gerelateerde merkopleiding.

NIBAA Institute

Dit is NIBAA Institute


NIBAA is een opleidingsinstituut gericht op brand management en merkstrategie en gevestigd te Utrecht. NIBAA leidt managers en executives op via diverse korte en langere merkopleidingen. NIBAA werkt met ervaren professionals, hoogleraren en vakdocenten.




63 reacties op “Verdwenen Merken: de vooruitstrevende dochter van de Rabobank”

  1. Rebuniree schreef:

    Cialis E Anemia Nolvadex Medicaments Et Remedes viagra Priligy Potenzmittel

  2. Rebuniree schreef:

    Vancomycin viagra online prescription Priligy Y Cialis Son Compatibles

  3. Rebuniree schreef:

    Zithromax Reactions Kamagra With Food acheter du levitra en france O Priligy Costo En Colombia Viagra E Fumo

  4. my site schreef:

    I simply want to say I am all new to blogging and site-building and certainly savored your page. Likely I’m planning to bookmark your blog . You amazingly have really good posts. Regards for sharing with us your website.

  5. Rebuniree schreef:

    Levitra Solubile Generic Viagra Gel Tab Cialis Paypal Para Que Sirve El Medicamento Cialis Levaquin Versus Amoxicillin Allergy To Amoxicillin And Clavulanate Potassium

  6. At this time it sounds like Drupal is the top blogging platform available right now. (from what I’ve read) Is that what you are using on your blog?

  7. Hey there! I’m at work surfing around your blog from my new iphone 4! Just wanted to say I love reading through your blog and look forward to all your posts! Keep up the superb work!

  8. I have recently started a blog, the information you provide on this web site has helped me greatly. Thank you for all of your time & work.

  9. You actually make it seem really easy with your presentation but I in finding this topic to be really one thing which I feel I might never understand. It seems too complex and very vast for me. I’m taking a look ahead in your next publish, I will try to get the hang of it!

  10. Hiya! I was admiring your articles for a bit on my phone and wanted to say I had fun reading it. I wanted to share my website too. You can learn about past lives there. Check it out if you’re interested. Thanks!!

  11. F*ckin’ awesome issues here. I am very happy to peer your article. Thanks a lot and i’m taking a look ahead to contact you. Will you please drop me a e-mail?

  12. You really know how to express your thoughts in the written word. This article is dead on accurate in my opinion. I agree with your viewpoints. I hope many readers get to see this material.

  13. W88 Thai schreef:

    I truly appreciate this post. I have been looking all over for this! Thank goodness I found it on Bing. You’ve made my day! Thank you again

  14. DC Movers schreef:

    I appreciate, cause I found exactly what I was looking for. You have ended my 4 day long hunt! God Bless you man. Have a nice day. Bye

  15. Some really superb blog posts on this website, appreciate it for contribution. “The difference between fiction and reality Fiction has to make sense.” by Tom Clancy.

  16. Fairfax Movers schreef:

    Thanks for the marvelous posting! I actually enjoyed reading it, you could be a great author.I will make certain to bookmark your blog and will come back down the road. I want to encourage one to continue your great writing, have a nice evening!

  17. Movers schreef:

    You are my inhalation , I have few web logs and infrequently run out from to brand.

  18. Dead indited subject material , regards for entropy.

  19. Erasmo Korn schreef:

    Heya i’mi am for the primarythe first time here. I came acrossfound this board and I in findingfindto find It trulyreally usefulhelpful & it helped me out a lotmuch. I am hopingI hopeI’m hoping to giveto offerto provideto present somethingone thing backagain and helpaid others like yousuch as you helpedaided me.

  20. I have read a few good stuff here. Definitely worth bookmarking for revisiting. I wonder how much effort you put to create such a great informative web site.

  21. F*ckin’ awesome issues here. I’m very happy to look your article. Thank you a lot and i’m looking forward to contact you. Will you please drop me a mail?

  22. As a Newbie, I am always exploring online for articles that can be of assistance to me. Thank you

  23. Merely a smiling visitor here to share the love (:, btw great pattern. “Competition is a painful thing, but it produces great results.” by Jerry Flint.

  24. W88kub schreef:

    You have brought up a very fantastic details , regards for the post.

  25. ergonomics schreef:

    Great awesome things here. I am very glad to see your post. Thanks a lot and i am having a look forward to contact you. Will you please drop me a mail?

  26. Thank you for sharing excellent informations. Your site is very cool. I’m impressed by the details that you have on this blog. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for extra articles. You, my friend, ROCK! I found simply the info I already searched everywhere and simply couldn’t come across. What a great website.

  27. W88 schreef:

    We are a group of volunteers and opening a new scheme in our community. Your site offered us with valuable information to work on. You’ve done a formidable job and our whole community will be grateful to you.

  28. Just want to say your article is as astounding. The clearness in your post is just spectacular and i can assume you’re an expert on this subject. Fine with your permission allow me to grab your feed to keep up to date with forthcoming post. Thanks a million and please carry on the rewarding work.

  29. We are a group of volunteers and starting a new scheme in our community. Your web site provided us with valuable information to work on. You have done an impressive job and our entire community will be thankful to you.

  30. Any assembly schreef:

    As I site possessor I believe the content material here is rattling fantastic , appreciate it for your hard work. You should keep it up forever! Best of luck.

  31. Mr TV mount schreef:

    Hello! Someone in my Myspace group shared this website with us so I came to take a look. I’m definitely loving the information. I’m bookmarking and will be tweeting this to my followers! Outstanding blog and terrific design and style.

  32. I’m truly enjoying the design and layout of your site. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a developer to create your theme? Outstanding work!

  33. SSNI-553 schreef:

    Can I simply say what a relief to search out someone who truly knows what theyre talking about on the internet. You undoubtedly know methods to convey a problem to gentle and make it important. Extra individuals need to read this and perceive this aspect of the story. I cant believe youre not more well-liked since you definitely have the gift.

  34. Nice read, I just passed this onto a friend who was doing some research on that. And he actually bought me lunch as I found it for him smile So let me rephrase that: Thanks for lunch!

  35. I’m also commenting to let you know what a excellent experience my wife’s girl experienced going through your site. She realized some pieces, including what it is like to possess an incredible helping character to get the others really easily have an understanding of a number of tortuous subject areas. You actually did more than our own expectations. Thank you for supplying the informative, trusted, edifying and even easy tips on the topic to Emily.

  36. Google schreef:

    Hiya, I am really glad I have found this info. Nowadays bloggers publish only about gossip and internet stuff and this is really annoying. A good blog with interesting content, that is what I need. Thanks for making this web site, and I will be visiting again. Do you do newsletters by email?

  37. Hi there. I found your site by means of Google while searching for a comparable topic, your website got here up. It appears to be good. I have bookmarked it in my google bookmarks to come back then.

  38. Robot Forex schreef:

    Hey there. I found your web site by means of Google even as looking for a comparable topic, your website came up. It appears to be great. I have bookmarked it in my google bookmarks to come back then.

  39. Awesome post. I’m a normal visitor of your blog and appreciate you taking the time to maintain the excellent site. I will be a regular visitor for a long time.

  40. joker123 apk schreef:

    Hiya, I’m really glad I’ve found this information. Nowadays bloggers publish just about gossip and internet stuff and this is really irritating. A good website with exciting content, this is what I need. Thank you for making this site, and I’ll be visiting again. Do you do newsletters by email?

  41. joker123 slot schreef:

    Hello there. I discovered your web site via Google whilst looking for a related topic, your site came up. It appears good. I’ve bookmarked it in my google bookmarks to come back then.

  42. lean gains schreef:

    Great post. I used to be checking continuously this blog and I’m inspired! Extremely useful information particularly the ultimate part 🙂 I handle such information much. I used to be seeking this certain information for a very long time. Thank you and good luck.

  43. slot joker schreef:

    Awesome post. I’m a normal visitor of your blog and appreciate you taking the time to maintain the excellent site. I will be a frequent visitor for a long time.

  44. osg777 schreef:

    Awesome post. I’m a regular visitor of your site and appreciate you taking the time to maintain the nice site. I’ll be a frequent visitor for a long time.

  45. joker188 schreef:

    Hiya, I am really glad I’ve found this information. Nowadays bloggers publish only about gossip and net stuff and this is really frustrating. A good blog with interesting content, this is what I need. Thank you for making this site, and I’ll be visiting again. Do you do newsletters by email?

  46. slot joker schreef:

    Awesome write-up. I’m a regular visitor of your website and appreciate you taking the time to maintain the nice site. I will be a frequent visitor for a really long time.

  47. w88club.com schreef:

    It’s really a nice and useful piece of info. I’m happy that you just shared this useful information with us. Please keep us up to date like this. Thanks for sharing.

  48. slot joker schreef:

    Awesome post. I’m a regular visitor of your web site and appreciate you taking the time to maintain the nice site. I’ll be a regular visitor for a really long time.

  49. joker128 schreef:

    Hiya, I am really glad I have found this information. Today bloggers publish just about gossip and net stuff and this is actually irritating. A good web site with interesting content, this is what I need. Thanks for making this web-site, and I’ll be visiting again. Do you do newsletters by email?

  50. joker123 slot schreef:

    Awesome post. I am a normal visitor of your blog and appreciate you taking the time to maintain the nice site. I’ll be a regular visitor for a really long time.

  51. joker138 schreef:

    Awesome post. I’m a normal visitor of your site and appreciate you taking the time to maintain the excellent site. I will be a frequent visitor for a long time.

  52. joker368 schreef:

    Hi there. I found your site by way of Google at the same time as searching for a comparable matter, your site came up. It seems good. I have bookmarked it in my google bookmarks to come back then.

  53. joker777 schreef:

    Hey there. I found your site by the use of Google whilst looking for a comparable subject, your web site came up. It seems great. I have bookmarked it in my google bookmarks to come back then.

  54. daftar joker123 schreef:

    Hey there. I discovered your blog by way of Google while looking for a similar subject, your web site came up. It seems to be great. I’ve bookmarked it in my google bookmarks to come back then.

  55. joker128 schreef:

    Awesome write-up. I’m a regular visitor of your site and appreciate you taking the time to maintain the nice site. I will be a regular visitor for a really long time.

  56. joker123 schreef:

    Hiya, I am really glad I have found this information. Today bloggers publish only about gossip and internet stuff and this is actually irritating. A good web site with exciting content, this is what I need. Thanks for making this web site, and I will be visiting again. Do you do newsletters by email?

  57. vivoslot schreef:

    Awesome write-up. I am a regular visitor of your site and appreciate you taking the time to maintain the excellent site. I’ll be a frequent visitor for a really long time.

  58. joker123 apk schreef:

    Hello there. I found your blog by the use of Google while searching for a related matter, your site came up. It seems to be good. I have bookmarked it in my google bookmarks to come back then.

Wat vind jij hiervan?

Premium Wordpress Themes Free Wordpress Themes