Design Management

Design management is concerned with the integration of design into management and vice versa. It is an approach whereby organisations
make design-relevant decisions in a market and customer-oriented way as
well as optimising design-relevant (corporate-) processes. It is a
comprehensive activity on all levels of business performance that effect
design, purchase from the fuzzy front-end to the execution of design. Design
management acts as an the interface of management and design and functions as link between the platforms of technology, patient design, design thinking, corporate management, brand management and marketing management at internal and external interfaces of the enterprise.
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