Strategic Brand Positioning Analysis through Comparison of Cognitive and Conative Perceptions – P.S. Manhas – Journal of Economics, Finance and Administrative Science

Considering Internal and External Stakeholders – L. de Chernatony and F. Harris -Open University Business School, The Open University, Walton Hall

The Role of Internal Communication and Training in Infusing Corporate Values and Delivering Brand Promise: Singapore Airlines ’ Experience – M. Chong – Lee Kong Chian School of Business, Singapore – Corporate Reputation Review Vol. 10 No. 3

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Positionering