Brand Equity

Developing and validating a multidimensional consumer-based brand equity scale – B. Yooa, illness N. Donthu – Journal of Business Research.


Measuring brand equity – Kevin Lane Keller, online Dartmouth College – chapter 26


A conceptual and measurement model for brand equity research – R. Colwell Quarles, pharmacy QSA Research & Strategy


The concept of participatory market orientation: An organisation-wide approach to enhancing brand equity – N. Ind & R. Bjerke – Journal of Brand Management, vol. 15, 135 – 145


Measuring customer- based brand equity – Lassar, Walfried, Mittal, Banwari, Sharma, Arun – The Journal of Consumer Marketing


Brand Perception & Brand Equity of Baby Accessory Products in Working Moms’ Perspective – P. Wonglorsaichon & P. Sathainrapabayut – International Review of Business Research Papers, Vol. 4, No.1


Brand Equity as a Revenue Multiplier – S. Voleti, P. Nelson, S. Misra – William E. Simon Graduate School of Business Administration, University of Rochester, Rochester, NY 14627


Co-branding: brand equity and trial effects – J. Washburn, B. Till, R. Priluck – Journal of Consumer Marketing, Vol. 17 , No. 7


The theoretical separation of brand equity and brand value: Managerial implications for strategic planning -R. Raggio & R. Leone – Louisiana State University – Journal of Brand Management, Vol. 14, No. 5, 380–395



Measuring customer-based brand equity Lassar, Walfried; Mittal, Banwari; Sharma, Arun The Journal of Consumer Marketing;
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