Succes behalen met branded content & inbound marketing!

Succes behalen met branded content & inbound marketing!

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Contentstrategie is een modewoord. Over twee of drie jaar heeft niemand het er meer over. Ach, dat zou best kunnen. Maar contentstrategie is een antwoord op iets wat zeker niet zal verdwijnen: de digitalisering van communicatie en marketing. Die vraagt om een andere benadering: vanuit content en niet vanuit kanalen. Dit e-boekje gaat dieper in op het belang van contentstrategie, op draagvlak voor contentstrategie en op de toegevoegde waarde van content en contentmarketing. Het is een inleiding in dit boeiende vak, maar geeft ook tips en tricks om vandaag al mee aan de slag te gaan. Is het een uitdaging om content succesvol in te zetten voor je organisatie en (toekomstige) klanten? Ik wens je daarbij veel plezier.Met gepaste trots presenteren wij het e-book ‘Contentstrategie – make content work’. In dit boek vertelt Jeroen Blokhuis je over het belang van contentstrategie, het creëren van draagvlak voor contentstrategie en over de toegevoegde waarde van content en contentmarketing. Het geeft je een inleiding in dit boeiende vak, maar ook tips en tricks om vandaag al mee aan de slag te gaan. Met bijdragen van Anna Borsboom en Etienne Donicie. Download nu gratis We bieden je helemaal gratis een digitale versie van dit mooie boekje aan. We vragen je alleen even je naam en e-mailadres achter te laten. We zullen deze gegevens niet gebruiken om je te spammen. We wensen je veel leesplezier en profijt van ‘Contentstrategie – make content work’!

Download hier direct het white paper branded content strategie


Jeroen Blokhuis

Dit is Jeroen Blokhuis


Als ervaren adviseur en strateeg maak ik me sterk voor goede online communicatie. Die bestaat niet zonder effectieve en duurzame content en zulke content bestaat niet (vaak) zonder goede strategie. Ik help je online communicatie efficiënt en effectief te organiseren. En ik zorg voor content met betekenis; dat gaat verder dan conversie. Ik heb gezorgd voor content en strategie in de overheid (gemeenten, waterschappen), sportbonden, in de zorg, voor goede doelen en in de commerciële sector.




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