Whitepaper: Merkstrategie & Branded Content

Whitepaper: Merkstrategie & Branded Content

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The overwhelming majority of both brands and agencies participating in the April State of Industry Survey on Branded Content Marketing – 70 percent  and 77 percent respectively – say that they have used branded content for marketing or advertising purposes in the last year. Even with the self-selective nature of such a study, it is clear that branded  content marketing is enjoying great popularity and adoption. 



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Brand-Management.nl is een platform met actuele, nuttige, leerzame en leuke wetenswaardigheden over merken- en marketingzaken. ‘Harde’ informatie over marketingmodellen en onderzoeksresultaten worden afgewisseld met zachte onderwerpen over ‘weetjes’, opinies, columns en merkfeiten.

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